Brand Design
The event’s producers, C3, came to Deluxe looking for a new brand for the recently acquired festival, Lollapalooza. Created and directed by Jane’s Addiction frontman, Perry Farrell, the original event was now looking to establish a new home in Chicago. Given Perry’s imagination, the only criteria was that Lolla’s new mark needed to reflect a “concert on the moon”. The rest, as they say, is history.
Site Enhancements
Event landmarks inform, excite, and create special experiences for viral impact.
LollaFail3
lolla_whirly2
LollaSuccess3
lolla_whirly2
lolla_stageScrims
lolla_bubbles
lolla_4
lolla_3
lolla_whirly1
lolla_Variety
lolla_directionals
Stage Design
This year’s series borrows from fine art masters and adds a bit of rock-n-roll. (Apologies to Botticelli, Degas, et al.)
Bud Light main stage
AT&T Main Stage
Main Stage super graphics
Main Gates
Chicago is known for its top-shelf public art, hence this larger-than-life, Oldenburg-inspired inflatable marquee.
