Judge a Book by its Taurine.
Secret compartment “books” were planted throughout college campus bookstores and libraries for this discovery campaign. We’re sure a few ended up as dormitory stash boxes, but we like to think of it as recycling.
“We Need an Event for the Caribbean.”
7 Deadly Sins blow-out in Trinidad for brand’s global expansion.
“Need a few things local, too.”
Several among hundreds (thousands?) of precise-market events put the Kool-Aid in consumer’s hands. They drank.