Judge a Book by its Taurine.
Secret compartment “books” were planted throughout college campus bookstores and libraries for this discovery campaign. We’re sure a few ended up as dormitory stash boxes, but we like to think of it as recycling.


“We Need an Event for the Caribbean.”
7 Deadly Sins blow-out in Trinidad for brand’s global expansion.


“Need a few things local, too.”
Several among hundreds (thousands?) of precise-market events put the Kool-Aid in consumer’s hands. They drank.


Flugtag Means Flying Day in Austrian.
Fully custom, super Deluxe death-traps were displayed among RedBull’s premium accounts throughout the US in preparation of the event. Two of our favorite builds: Flying Red Bull Induced Brain of the All-Nighter, and, the Eastside.