Deluxe is the extra stuff that makes things plusher, tastier, shinier. It’s the rich velour that bathes you in baroque comfort. The special sauce that transfers a cheese enchilada into a #1 Special. The chrome that reflects who you are, what you represent, and where you stand in the fucking world.
Based in Austin, TX, in a converted safe house, Deluxe is an independent design studio whose sole mission is to deliver both custom 2-D and dimensional graphical assets that fully leverage an intended audience’s attention, interaction, and memory. Founded in 1999, and directed by Frank Zepponi, Deluxe has provided its services to international live event clients including RedBull, Lolapalooza, ACL Music Fest, and Peter Gabriel’s WOMAD, as well as to numerous B2C entities, CPG manufacturers and entertainment groups. Working together with rock star ideation and production partners, our work continues to move clients —and their customers— from ordinary, base-standard products toward deluxe-level thinking and passion.
One more thing. Although we’re somewhat selective about the type of work we take on, we do welcome inquiries from potential clients who feel their brand deserves the Deluxe treatment.
Frank is a veteran art director/designer who has published work appearing in the New York Art Directors Club Show, Print, Graphis, Creativity and How magazines. His twenty-five years experience in entertainment and B2C consumer industries includes key producer roles for the likes of Red Bull Energy Drink, K2 Skis, Ride Snowboards, Austin City Limits Music Festival, Peter Gabriel’s WOMAD, and the Jimi Hendrix Foundation. Frank’s interest in broadcast media and film also led to his involvement as creator/director of an animated series for Fox Family Channel, and as production designer for a feature-length film.
Currently residing in Austin, TX, Frank has taught communication design at Seattle’s School of Visual Concepts, Texas State University, and the Art Institute of Austin, and has been keynote speaker and guest lecturer for the American Institute of Graphic Artists (AIGA), the Ad Federation (ADFed), International Festival and Events Association (IFEA), Baylor University, and Cornish College of the Arts. He holds an MFA in graphic design from the University of Washington, and has been a past board member for AIGA/Seattle.